The latest research by the UK’s Can Makers shows that more people now recognise the benefits beverage cans offer. Norman Lett, spokesperson for the Can Makers, discusses how a greater variety of canned beverages, convenience, recyclability and other factors are making cans the preferred packaging of choice for many festival goers in the UK.
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More brands are also switching to cans. “The shift to cans which many brands are now making not only highlights the growing importance of sustainability throughout the value chain but underscores the positive impact of cans when it comes to storytelling, branding and timely, culturally relevant marketing,” Lett says.
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