WESTMINSTER, Colo., November 10, 2025 – Ball Corporation (NYSE: BALL) today announced the launch of Aluminium Assists, a season-long sustainability challenge to engage fans of the Denver Nuggets and Colorado Avalanche to take green actions and choose aluminium – the recyclable champion of beverage packaging.
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Building on the momentum of last season’s Green Action League, which united thousands of Colorado sports fans behind everyday sustainable actions, Aluminium Assists also encourages fans to take friendly rivalry to real-world impact. Throughout the NBA and NHL regular seasons, Nuggets and Avs fans will compete head-to-head in a tournament-style competition to see which fanbase can take the most verified green actions, all tracked through a dynamic challenge platform.
Fans can score points for their team by completing daily, weekly and monthly sustainability challenges with opportunities to win exclusive prizes, including lower-level tickets, swag bags, suite nights and signed items. From recycling and ridesharing to Ball Arena to joining in on the fan-centric Recycle Rally, the challenges range from actions that fans can take inside or outside of the arena.
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The campaign’s ultimate goal is to inspire fans to choose aluminium, the most sustainable beverage packaging material, as part of their everyday routines. Aluminium can be recycled again and again, and 75% of all aluminium ever produced is still in use today. In the U.S., an aluminium beverage can returns to store shelves as a new can in as little as 60 days.
Mike Kelley, Director of Strategic Partnerships at Ball Corporation, said: “With Aluminium Assists, we’re channelling the competitive spirit of Colorado’s sports fans into a force for good. By rewarding small, everyday actions—like choosing aluminium - we’re showing that sustainability can be fun, impactful and accessible to everyone.”
Christian Braun, Guard for the Denver Nuggets, said, “It’s awesome to see fans rally for something bigger than the game. We’re all about teamwork, and with Aluminium Assists, every sustainable action counts toward a win, not just for the Nuggets, but for the planet.”
Scott Wedgewood, Goaltender for the Colorado Avalanche, added: “Avs fans bring incredible energy to Ball Arena. Now they can bring that same energy to recycling and sustainability. We want to prove Avalanche fans are the greenest in Colorado!”
Tom Gribbin, CEO at Rolling Green, said: “We’re proud to partner with Ball Corporation, the Nuggets, and the Avalanche to make sustainability part of the fan experience. Aluminium Assists shows how sports can unite people around a shared goal, protecting the planet, and proves that every can be recycled and every choice to go green really does make a difference.”
The program builds on Ball Arena’s leadership in sustainability - recycling over 3 million aluminium cups, cans, and bottles during the 2024–25 season - and continues Ball Corporation’s commitment to promoting circularity through sport.
Fans can sign up for Aluminium Assists and start scoring for their team at www.aluminumassists.com.
Videos and images of Christian Braun and Scott Wedgewood taking part in Aluminium Assists can be found here.
About Rolling Green
Rolling Green is the creative studio behind the campaign. They are on a mission to make sustainable living fun and rewarding. Partnering with leading brands, teams, and communities, Rolling Green inspires everyday climate action through engaging campaigns and experiences.
About Ball Corporation
Ball Corporation supplies innovative, sustainable aluminium packaging solutions for beverage, personal care and household products customers. Ball Corporation employs 16,000 people worldwide and reported 2024 net sales of $11.80 billion, which excludes the divested aerospace business. For more information, visit www.ball.com, or connect with us on LinkedIn or Instagram.
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About Kroenke Sports & Entertainment
Denver-based Kroenke Sports & Entertainment (KSE) is one of the world's leading ownership, entertainment and management groups. KSE's portfolio of professional sports teams and venues includes: Arsenal F.C. (EPL), the Los Angeles Rams (NFL), Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Rapids (MLS), Colorado Mammoth (NLL), SoFi Stadium, Emirates Stadium, Ball Arena, Dick's Sports Goods Park and the Historic Paramount Theatre. Additional properties under KSE's umbrella include Altitude Sports & Entertainment, a 24-hour regional television network and Altitude Authentics, the company's official retail provider.
Note: This article has been issued by Ball Corporation and has been published by AL Circle with its original information without any modifications or edits to the core subject/data.
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