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Window Magic has launched WM AURA, its new ultra-luxury aluminium fenestration range, while unveiling Window Magic Atelier, a dedicated luxury fenestration experience centre in South Delhi, marking a new phase in the company's expansion in India's premium construction market.
{alcircleadd}The company said the Atelier is designed as an immersive destination for architects, developers, interior designers and homeowners, showcasing luxury doors, windows and façade systems through dedicated experiential zones featuring the brand's latest products and design capabilities.
The launch of WM AURA has been developed in collaboration with a European specialist in advanced aluminium architectural systems, combining international engineering expertise with solutions tailored for the Indian market.
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According to Manish Bansal, Director and CEO of Window Magic, the new experience centre reflects growing demand for premium fenestration solutions that combine aesthetics, innovation and performance as India's luxury real estate sector continues to expand. He added that WM AURA reinforces the company's commitment to introducing world-class aluminium systems to the country.
The WM AURA portfolio includes aluminium sliding systems, large glass façades and minimalist architectural designs, offering enhanced thermal and acoustic performance for luxury residential, commercial and landmark building projects.
Founded in 2002, Window Magic manufactures engineered uPVC and aluminium doors and windows for residential, commercial, institutional and infrastructure developments across India. The company said it will continue to focus on innovation, sustainability and strategic partnerships to strengthen its position in the architectural solutions market.
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