Svyatoy Istochnik uses Ball aluminium cans for its new flavoured water

Svyatoy Istochnik, the leading brand in the Russian bottled water market, has launched new flavoured water in Ball Corporation aluminium cans on the Russian market. The water comes in a Sleek® 33-centiliter aluminium can and has sparkling tastes of raspberry and lemon with mint.

Irina Dolyanovskaya, Business Development and Sales Manager Russia at Ball, said: “The fact that Svyatoy Istochnik has chosen the can for the water category is an important sign. We see great potential in this segment and are pleased to be working with such a pioneering brand. The can format is ideal for portion control, and because it is suited for all beverages, we are seeing more and more brands making this strategic packaging shift.”

The carbonated drink is ideal for health-conscious consumers who care about calories. Easy to open, use and recycle, aluminium cans cool down quickly and are shatterproof.

“As a leader in the bottled water market, we naturally set the trends and are building the habit of consuming sugar-free drinks. Our refreshing new Svyatoy Istochnik carbonated water is a truly unique solution that allows consumers not only to enjoy the drink, but its benefits. We are growing and developing along with our audience, and we strive to surprise them and make them happy by offering various wholesome innovations,” said Tatiana Syrtseva, Marketing Director for IDS Borjomi Russia, Svyatoy Istochnik’s parent company.