Sustainaholics’ tipsy travel companion; The Alumini Collection boasts 100% recycled aluminium

Sustainaholics has designed The Alumini Collection, approved by British Airways for safe mid-air alcohol consumption. The company's shatterproof 5cl miniature bottles made with 100% post-consumer-recycled aluminium were unveiled in June and had the primary target of getting listed as airline condiments.

The founder, David Mills, seems persistent in using 100% recyclable aluminium to pack this London-based spirit. He insists on supplying the cruise liners and the duty-free stores by 2023 end or the beginning of 2024. Thus, it is important to create a closed material loop around its flagship production line, which aluminium can help form.

The Founder of Sustainaholics, David Mills, opened up in an interview: "This is an industry-first innovation for both the spirits industry and the travel industry – true innovation is rare in onboard retail, and it's being widely recognised as a game changer and generating a lot of interest."

"By creating The Alumini, we're offering the industry a sustainable option that's also the most profitable, specifically to destroy the stigma that sustainability can only ever be a cost for retailers to absorb. It will improve profitability, customer engagement and retailers' own brand equity," he added.

The Alumini miniature bottles appeal to the customer at large for their brilliant outlook and unthinkable carriage properties. It is lighter than the conventional liquor bottles onboard and can save up to 14,000 units per pallet, in comparison with 4,800 glass or PET bottles available for the traditional 5cl miniature travel-size companion. From a wider perspective, these new 100% recycled miniature aluminium bottles can be stacked in a round figure of 90 bottles per steward tray in place of the usual 54 units of glass.

The founder is positive about Sustainaholics' uninterrupted growth: "The gross profit of an Alumini drawer is 40% higher than the total sales value of an existing miniatures drawer."

"Other miniatures formats need to be given for free with a large additional listing fee to even match the Alumini financially, and even then, they can't match us on sustainability credentials," he proudly added.

Mills further went on to elaborate: "Sustainability has to make financial sense. One of the key motivations in developing our Alumini Collection was to ensure that it was more profitable for retailers at the same RRP as current non-sustainable products, so we don't need to increase the price to generate more profit; we do it through more efficient design."

"There's no getting away from the fact that sustainable products will cost more; in fact, if they don't, there is probably something not stacking up in their claims. Retailers and consumers need to take the long-term view and support brands trying to do the right things, while we should all try and innovate to make sustainable options profitable choices that don't cost consumers or resources the earth," added Mills.

"With growth, brands can significantly reduce costs through scale and efficiency rather than sharp practice or exploitation, and this is where travel retail can play such an important role right now by giving ethical brands a massive platform to grow awareness and succeed," concluded the founder on a serious note.

Sustainaholics is a specialist firm that propagates the use of sustainable brands in the B2B travel industry to make the world a greener place, void of any harmful carbon emissions.