Source Global, the innovative company that generates atmospheric drinking water, has acquired the spring water brand Proud Source Water.
Proud Source, a certified B Corp, sells naturally alkaline water in recyclable aluminium bottles at retailers and food service locations across the United States.
Together, the businesses will offer "the first entirely renewable, sustainable bottled water," as per Source Global. The Source Hydropanel, its technology, uses just sunlight and air as inputs to produce drinking water.
Cody Friesen, the Founder and CEO, said, “Our Hydropanels allow us to establish a source of clean, sustainable water almost anywhere on the planet, without the need to extract from existing freshwater resources”.
“The technology is powered entirely by the sun, and the water is produced from vapour in the air, making it a truly renewable approach.”
Proud Source will expand its product portfolio to include water produced using Source Global's technology, which it currently sources from sustainably managed springs in the Rocky Mountains and Florida's Apalachicola National Forest.
Proud Source will be able to provide "renewable water drawn from the air and distributed in eternally recyclable packaging" once Hydropanel arrays are completed at its bottling facility. Early 2024 is when it is anticipated to be made available nationwide.
CJ Pennington, the President, said, “Proud Source Water was launched with the commitment to deliver the cleanest and most sustainable water on the planet. Now, with the renewable water technology Source brings to the process, we can take that pledge to an unprecedented level.”
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