SIG partners with Unilever to launch aseptic cartons with ASI-certified aluminium foil

SIG, a leading systems and solutions provider for aseptic packaging, has entered into a partnership with B-Better®, a start-up brand from Unilever’s Future Platform, to launch aseptic cartons with ASI-certified aluminium foil.

Martin Herrenbrück, SIG’s President & General Manager, Europe said: “SIG was the first in the industry to achieve certification to the ASI standard and we are delighted that the first cartons with ASI-certified aluminium foil will soon be hitting the supermarket shelves. ASI certification adds to the extensive portfolio of solutions we offer to help customers meet growing consumer demand for sustainable packaging.”

The first market launch for SIG’s ASI-certified cartons will be in Belgium by the B-Better brand.

SIG is promoting responsible sourcing throughout the value chain by using aluminium from ASI-certified sources for the ultra-thin layer of foil in its packs, according to SIG.

Customers can now choose to include the ASI logo on their packs alongside the FSCTM logo for responsibly-sourced paper board which has been available on any SIG pack since 2016.

Hélène Esser, Brand Manager Future Platforms and Co-founder B-Better commented: “SIG’s ASI certification demonstrates that the aluminium in its packs comes from responsible sources. Referring to ASI on our packs, we’re showing consumers that we are making a responsible choice on packaging.”

Fiona Solomon, CEO of Aluminium Stewardship Initiative said: "It is exciting to see SIG promoting responsible sourcing of aluminium through to a consumer market for the first time, in partnership with B-Better. ASI's vision is to maximise the contribution of aluminium to a sustainable society, and increased understanding of the importance of responsible supply chains benefits all stakeholders.”