Shanxi Zhongrun's revolutionary green electric aluminium sales achieve remarkable breakthrough

On March 28, Shanxi Zhongrun delivered 100 tonnes of green electric aluminium. Following this milestone, on March 31, Yuantai High Guide Materials (Shanxi), the designated user of the aluminium liquid within the industrial park, formally commenced the extraction of the environmentally friendly electric aluminium liquid.

About the milestone

This milestone marks a substantial advancement, symbolising the complete depletion of all remaining inventory of Shanxi Zhongrun's green electric aluminium ingots and aluminium liquid. Upon securing the "Green Aluminum Product Evaluation Certificate" for the company's inaugural batch of "green aluminium remelting aluminium ingots and electrolytic source aluminium liquid," the Marketing and Procurement Department has redoubled its efforts to ensure the successful marketing of these environmentally friendly products.

Green electricity is power sourced not from traditional fossil fuels but from renewable energy. Green aluminium is a term used to describe manufactured aluminium that focuses on reducing its environmental footprint. This involves employing technologies and practices that aim to minimise energy consumption, emissions, and overall environmental impact throughout the production process.

As outlined in the 2024 marketing plan, the company has taken several key steps to enhance the sales strategy for its green aluminium products, establishing a solid foundation for sales efforts:

• Clear Sales Policy Definition: The Company has clearly defined the sales policy for its green aluminium products, providing a structured framework for effective sales operations.
• Targeted Customer Development: An active pursuit of downstream customers with specific demand profiles is underway. The focus is on cultivating relationships with larger customers engaged in export business, aiming to establish long-term partnerships.
• Engagement with Industry Authorities: There is a proactive engagement with the Green Product Evaluation Center of the China Non-Ferrous Metals Industry Association. This collaboration ensures a thorough understanding of the sales process for green electric aluminium, aligning the company's strategies with industry standards and best practices.
• Internal Coordination for Customer Satisfaction: Continuous communication with relevant departments is ongoing. This dialogue aims to meet the reasonable needs of customers seeking green electric aluminium products, emphasising enhancing customer satisfaction. By doing so, the company aims to bolster its market reputation and the overall perception of its products.

According to reports, the company is seeing an additional income of approximately RMB 300 per tonne for green electric aluminium ingots and around 350 yuan per ton for green electric aluminium liquid compared to regular aluminium ingots. These figures play a significant role in advancing the company's cost-efficiency objectives.

The Marketing and Purchasing Department is set to implement effective measures to deliver superior quality products and services to customers. The focus will be on expanding the sales channels for green and liquid aluminium ingots to increase the overall sales volume of these environmentally friendly products.

The company aims to contribute substantially to achieving its annual objectives and goals by doing so. This strategic approach underscores the company's commitment to enhancing its market presence and customer satisfaction while furthering its position as a leader in the green aluminium sector.