The leading sustainable aluminium solutions provider and the global leader in aluminium rolling and recycling, Novelis, has successfully bagged the 2025 German Ecodesign Award under the category of “Product”. This award has been given to the firm as a recognition of the aluminium sheet prototype, which has been made by using 100 per cent end-of-life vehicle scrap, uniquely designed for application in the exterior car body.
Novelis, due to the ongoing research and development as well as strong partnerships throughout the automotive value chain, has marked a significant achievement in the aluminium circularity with the award-winning product. Currently commercially available alloy, Advanz™ 6F–e170RC, accounts for the exterior application by 75 per cent of recycled content, attained from a mix of pre-consumer manufacturing scrap and post-consumer aluminium collected from various end-of-life sources.
The prototype, marking the firm’s latest breakthrough, has reached 100 per cent recycled content by using only end-of-life automotive materials as its scrap source, proving that accurate car-to-car aluminium recycling is not only technically feasible but also economically viable for the automotive industry.
Michael Hahne, VP Commercial, Novelis Europe, stated, “This award is a recognition of the vision and dedication of our team that made this innovation possible. We thank the jury of the German Ecodesign Award for this honour, which will further motivate us to deliver more sustainable solutions to the market and strengthen collaboration across the recycling ecosystem.”
The firm is undertaking establishments and investments in closed-loop recycling systems, allowing it to take automotive production scrap and reintegrate it directly into its products, helping to prevent material down-cycling. In line with its 3x30 sustainability strategy, the company is promoting a fully circular aluminium economy for establishing product-to-product aluminium circularity.
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Additionally, the firm is looking for ways to boost the use of end-of-life materials by exploring new material streams and fostering transparent collaboration across the recycling ecosystem. This coordinated effort is essential for ensuring a scalable and reliable supply of high-quality end-of-life automotive scrap.
Aluminium recycling cuts energy consumption and CO₂ emissions by almost 95 per cent versus producing primary aluminium, making high-recycled-content alloys a key player in lessening the automotive industry’s environmental footprint and aligns with the goals of the EU’s Critical Raw Materials Act.
Since 2012, the German Ecodesign Award, which is recognised as the top honour in the country for ecological design, has been awarded annually by the Federal Ministry for the Environment and the German Environment Agency, in collaboration with the International Design Centre Berlin (IDZ).
This award highlights innovative products, services and ideas that blend great design with a commitment to environmental sustainability. The 2025 award ceremony took place on December 1 in Berlin.
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