NICE launches wine range in Ardagh's 187ml beverage cans

British beverage company NICE has selected Ardagh’s new 187ml Wine Can for its range of three wines to expand into the on-trade channel.

Jeremy May, Co-Founder of NICE, said: “As soon as we knew Ardagh’s 187ml can was on its way, we decided we wanted it, to launch it as a range to target the on-trade channel. We like to lead, not follow, so we’re proud to be early adopters of this uniquely sized and specialised can.”

The technical specifications have been developed to protect the flavour and quality of wine and wine-based beverages. The new 187ml format is suitable for casual wine drinkers looking for a convenient single-serve option.

Dirk Schwung, Sales Director at Ardagh Group’s European Metal Beverage division, said: “The 187ml format is the latest addition to our growing range of Wine Cans. We aim to innovate to meet upcoming trends and anticipate customer needs, so we’re delighted that NICE have adopted it so quickly.”

Jeremy May said: “The 187ml can offers a direct alternative to the 187ml PET bottle that’s most common in the on-trade and gives customers who are looking to reduce single-use plastic an easy choice.”

Ardagh’s graphics team worked with NICE to meet a high design standard. The three wines include pale rosé, Sauvignon blanc and Malbec