“War against Plastic”: Weldtite rolls-out reusable Pure Aluminium refill bottle

Weldtite is pursuing “wage war on plastic” with the roll-out of reusable Pure Aluminium Refill Bottle.

The R&D unit scouted a collection of ideas to functionally lessen the consumption of plastic and considered those refill strategies often place too much importance on the consumer returning with a plastic bottle or plastic pouches.

The Pure Aluminium Refill Bottle behoved the desired choice after months of research. Sample reviews highlighting “excellent” cleaning properties as well as ease of use. At the initial stage, the aluminium bottle will be offered with a 200ml recyclable bottle of concentrated Pure Bike Wash which makes up to 2L of Bike Wash.

The roll-out of the Pure Aluminium Refill Bottle is supported by a POS display which communicates the “Refill, Reuse, Reduce” concept to consumers. The display is 100% recyclable and available exclusively from Moore Large, who confirmed there is no specific minimum order value for stand replenishment.

Adam Garner, Brand Director at Moore Large, said: “We have worked very closely with Weldtite to create an IBD exclusive option which is environmentally friendly, has a small footprint and is attractive to the consumer. Additionally, we are pleased to report successful pre-sales during the initial lockdown period.”

The Brand Director added: “The Pure range is made in the UK at Weldtite’s North Lincolnshire factory without using any harmful ingredients. It is a complementary system of degreasers, cleaners and lubes that are both biodegradable and environmentally friendly.”