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THINK ALUMINIUM THINK AL CIRCLE
In celebration of Recycle Week's 20th anniversary, an immersive display centred on recycling was launched at W5 Belfast, a renowned Science & Discovery Centre. The exhibit known as the 'Infinity Room', developed by the non-profit organisation Every Can Counts (ECC) has received several accolades for its innovative approach to educate individuals of all age groups about the significance of recycling aluminium cans and visually demonstrate the perpetual recyclability of aluminium.
The display consists of 1,500 aluminium cans that have been recycled, together with 25 square metres of mirrors. Additionally, the display offers a captivating visual experience, allowing visitors to capture and share their photographs and films of the Infinity Room on various social media platforms with the hashtag #EveryCanCounts.
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The exhibition's main point is a massive drink can, and people who enter will find themselves in a mirrored space that creates the sensation of being surrounded by an unlimited number of suspended aluminium cans. Simultaneously, a narrator will guide them through an educational journey about aluminium can recycling and its environmental benefits.
"W5 is proud to work alongside Every Can Counts to showcase the Infinity Room Tour during Recycle Week 2023. The exhibit will be housed in our In Our Nature Zone which highlights the importance of sustainability, climate change and our local environment and is aligned to W5's mission of provoking new learning opportunities in immersive environments where visitors of all ages and backgrounds can become fully absorbed and engaged. Like Every Can Counts, we are fully committed to inspiring the next generation to recycle and providing opportunities for them to learn about the science involved," said Victoria Denoon, Head of W5 Experience.
The display not only provides a fresh experience for visitors to W5 Belfast, but it also commemorates Recycle Week's 20th anniversary. Recycle Week is an annual recycling celebration that aims to inspire people across the UK to recycle more of the right things more often.
"Our one-of-a-kind Infinity Room installation has been a great success on its tour of the UK so far, and we're thrilled for it to be making its Belfast debut. The aim of the exhibit is to raise awareness of the infinite recyclability of drink cans in a visual and interactive way. Every empty can could be recycled and back on a shop shelf as a brand-new can in just 60 days and each of us can play a vital role in keeping the cycle going. We hope that visitors to W5 Belfast are left feeling inspired by our exhibit and make small changes to their recycling habits to help make a difference and benefit the environment," Chris Latham-Warde, Programme Manager at Every Can Counts.
Every Can Counts investigation into Belfast residents' recycling habits discovered that, on average, people use seven canned drinks per week. On average, 78 per cent of these seven cans are recycled, and just under half (48 per cent) of Belfast residents always use recycling bins when out and about in public locations. In contrast, just one-third (31 per cent) would carry packaging home to recycle if they couldn't find a recycling container.
The top three factors identified by Belfast residents that may potentially increase their recycling behaviour outside of their homes were:
In addition, a substantial proportion of individuals (44 per cent) express the belief that additional efforts should be undertaken to enhance the education of young individuals regarding the significance of recycling.
Every Can Counts is a one-of-a-kind collaboration involving beverage can makers, beverage can fillers, and the larger recycling industry to obtain a 100 per cent recycling rate for beverage cans. The programme offers free recycling assistance to businesses and institutions throughout the United Kingdom.
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