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17 SEPTEMBER 2018 AL CIRCLE

Nespresso throws coffee capsules recycle challenge in National Recycling Week

EDITED BY : DEBANJALI SENGUPTA 2MINS READ

In commemoration of South African’s National Recycling Week, Nespresso is challenging South Africans to be as committed to recycling their coffee capsules as they are. National Recycling Week is an annual initiative taken up for increasing the awareness of social, environmental, and economic benefits of recycling.

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Sustainable quality is at the very centre of Nespresso’s ethos, and this is the reason that they go to extraordinary lengths to ensure meaningful consumption and recycling of Nespresso capsules.

Nespresso capsules are made of 100% aluminium and are thus, infinitely recyclable. Oricol Environmental Services (Oricol) collect the Nespresso capsules from recycling points at all Nespresso Boutiques and Booths.

Besides being committed to delivering the perfect cup of coffee consistently and conveniently, Nespresso is dedicated to restore, replenish, and revive environmental and human resources involved in creating this coffee.

At Oricol, the recycling process starts by first separating the aluminium from any residual coffee. The aluminium is then sent to metal refineries and used to manufacture other aluminium products, such as industrial piping, window framing and more. The residual coffee granules are sent for composting, and this nutrient-rich material provides the ideal solution for fresh produce gardens.

Customers who return their used coffee capsules for recycling actively contribute to the revalorisation of this precious material and ultimately assist Nespresso in upholding their commitment to sustainability.

Recycling is only one pillar of Nespresso’s sustainability initiative. Through the AAA Sustainable QualityTM programme, it sources coffee from AAA farms, contributing significant development to the livelihood of coffee farmers and the environment and reducing the carbon footprint of every cup of Nespresso coffee.


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EDITED BY : DEBANJALI SENGUPTA 2MINS READ

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