Nespresso's next chapter: Steps into the RTD market with Master Origins Colombia in aluminium cans

Nespresso, renowned for its iconic coffee machines, is expanding into the ready-to-drink (RTD) market with the introduction of its first offering, the Master Origins Colombia Ready to Drink Coffee in aluminium cans. The RTD capsule represents a key evolution for the brand, known for its premium coffee experiences in homes and offices worldwide.

Crafted from Colombian coffee beans

This limited-edition drink, crafted from Colombian coffee beans and sweetened with locally sourced honey, underscores Nespresso’s dedication to quality and sustainability. Available exclusively in the US as a limited edition, the drink features Colombian coffee beans sweetened with locally sourced honey. The distinguished global coffee company is known for implementing 80 per cent recycled aluminium in its coffee capsules is excited for the new RTD venture.

“As on-the-go coffee demand continues to grow in the US, we saw the opportunity to reimagine how Nespresso can elevate coffee moments for today’s consumer. This RTD sits at the intersection of functionality and sustainability as a byproduct of our commitment to regenerative agriculture efforts to protect the future of coffee,” said Alfonso Gonzalez Loeschen, CEO of Nespresso North America.

Increasing demand for grab-and-go coffee solutions

Nespresso’s venture responds to the increasing demand for convenient, grab-and-go coffee solutions. The launch of Nespresso’s RTD coffee in recycled aluminium capsules highlights the brand’s commitment to innovation as it continues to evolve with the preferences of modern coffee drinkers nearly 40 years after its founding.

The brand saw significant growth during the pandemic as consumers embraced speciality brews at home. Now, as more people return to busier routines, Nespresso is expanding into the portable coffee market to adapt to shifting consumer preferences. In 2023, the brand achieved double-digit growth in North America, gaining market share from competitors. This positive trend extended into 2024, with Nespresso reporting mid-single-digit growth in the first half of the year and continued market share gains.

The RTD coffee market is thriving, with global revenues projected to reach $36 billion by 2024. Statista estimates the sector will grow at a compound annual rate of 5.4 per cent through 2028. Nespresso, launched by Nestlé in 1986 and introduced to the US four years later, became renowned for its premium coffee and high-end customer service.