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02 JANUARY 2023 AL CIRCLE

Mumbai-based ad agency to create brand films for Asahi’s AIS aluminium windows brand

EDITED BY : DEBANJALI SENGUPTA 2MINS READ

Asahi India Glass Ltd., India’s leading integrated glass and windows solutions company, has reportedly hired Mumbai-based advertising agency Enormous Brands to create promotional films for their AIS Windows brand, which has a range of uPVC and aluminium doors and windows solutions.

Mumbai-based ad agency to create brand films for Asahi’s AIS aluminium windows brand

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The advertising agency will create three films for the brand to showcase their range of uPVC and aluminium doors and windows solutions.

Vikram Khanna, CMO and COO  of AIS Consumer Glass, Asahi India Glass Ltd. said: “What was once a low involvement category in the interior of a home is now takingcentre stage. We need communication that is engaging to create an impact in the market. AIS is extremely thrilled to have Enormous on board as our creative partner. We believe that Enormous is an idea-first agency with the right strategy and digital communication balance and that this partnership will help increase our ability to communicate with our target consumers in a more relevant manner.” 

On behalf of Enormous Brands, Ashish Khazanchi, Managing Partner, said: “Asahi India Glass Ltd. (AIS) is a well-known brand in the Indian glass solutions market, and we are extremely honoured to be associated with them. We believe that there is substantial potential in the category and our goal is to make AIS Windows the first choice for system window and door solutions in India. The 3 films are unlike any other in the category, and we have tried to add an element of fun to them while also communicating the offerings of the brand.”

Future of the Global Aluminium Castings Industry

The first of 3 ads released a few days ago and it is sure to keep your curiosity at its peak.


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EDITED BY : DEBANJALI SENGUPTA 2MINS READ

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