Michel Jodoin launches apple musts in Ardagh cans

Québécois cider brand Michel Jodoin has expanded the market for its non-alcoholic apple musts with the launch of a new range. The apple must, which was available in a 750ml glass bottle format, are now available in Ardagh’s light and convenient 250ml slim can.

 “The company has made the most of the can’s 360° design possibilities by filling the can body space with its bold, charming designs which are bound to raise a smile, featuring a soon-to-be-iconic little cat getting up to various tricks,” Ardagh reported.

The product names for each drink in the range are: ‘Fais Pas La Moue’ (‘don’t sulk’, and a play on ‘moût’, the French word for a must) is the classic apple must; ‘Litchi Litchi par-ci, Litchi Litchi par-là’ (‘lychees everywhere’ but also ‘a little lick here, a little lick there…’) adds a lychee twist to the apple base.

The festive ‘Des Pommes Qui Font Pop’ (‘apples go pop’) uses rosé apples and highlights the fun, sparkling element; while ‘Nos Pommes Portent Fruit’ (‘our apples bear fruit’) plays on the double-fruit taste of apples with natural pear.

Francine Déry, Executive Director at Michel Jodoin, commented: “We have been delighted by Ardagh’s high quality technical support and their professionalism. We really appreciate the speed of response and speed of execution, and love the new cans, which mean we are now offering a smaller serve size and can attract a wider range of customers.”

The cans are available in supermarkets throughout Quebec, and at the Michel Jodoin online shop for delivery across Canada.

Michel Jodoin has also announced its plans to extend their canned range to include alcoholic ciders in the near future.