Ardagh introduces six limited-edition cans for Tatra

Ardagh has introduced new six limited-edition cans for beer brand Tatra. Tatra has honoured Poland’s everyday superheroes in limited edition cans that feature experts in their field.

“Each 500ml can celebrates a master of a particular area of expertise – but in a compelling twist, the professions have been named symbolically rather than literally, inviting consumers to see a part of themselves in each and all of the characters shown,” Ardagh said.

“For example, a hardworking miner is characterised as ‘Black Goldsmith’, while a weather-defying trawlerman is named ‘Sea Wolf’. ‘Master In His Trade’ represents skilled construction and manual workers; ‘Four-Wheel Expert’ proudly wields mechanics’ tools; and ‘Fire Tamer’ is that epitome of heroes: the firefighter. Completing the set is the noble ‘Mountain Guard’ – reflecting Tatra’s longstanding support for Poland’s GOPR (Mountain Volunteer Rescue Service).”

Ardagh’s local Graphics Team in Radomsko, Poland has designed the images. The designed can be achieved at full production speed, with all the necessary variation of shades and contrasts, and with no quality loss.

The new ranges are now available in supermarkets throughout Poland.

Julia Czyżykowska, Tatra’s Brand Manager, said: “We appreciated the cooperative approach of Ardagh’s graphics team during the development process. They were professional, engaged and kept working to achieve the best possible results, and we are very satisfied with the final cans.”