Meiyume, a revered B2B partner in the beauty industry, has unveiled its latest product innovation, the Gaia range. Inspired by the Greek goddess symbolising the Earth, this new lipstick packaging collection offers a range of lipstick stock packaging options to reduce the environmental impact of packaging. Meiyume has used almost 95% aluminium to materialise this eco-friendly solution.

Meiyume offers packaging, formulation, OEM, retail solutions & data insights to the beauty industry. The Gaia Classic Lipstick packaging pays homage to beauty heritage while incorporating sustainable practices. This packaging option significantly reduces the reliance on plastic materials since it is crafted with over 95% aluminium.

Meiyume has also implemented an assembly process that minimises plastic usage, limited only to the cup that directly contacts or holds the lipstick formula. This innovation allows a seamless glide transition from regular mechanisms to a more sustainable alternative without compromising functionality or aesthetics.

The Gaia Elemental Lipstick packaging is another testament to Meiyume’s commitment to sustainability. This packaging option offers a nod to beauty heritage while incorporating eco-friendly materials like aluminium, eliminating plastic and providing a recyclable solution.

Aluminium is 100% recyclable and can be subjected to innumerable transformational rounds without losing the original characteristics of the metal. This helps create a material loop around a certain product, wherein there is very little raw material loss. To learn more about aluminium’s sustainability quotient, please have a look at AL Circle’s specially curated report on the genre: Sustainability in the Global Aluminium Industry.

An innovative feature of the Gaia Elemental Lipstick packaging is the patent-pending ’smart click system.’ This mechanism allows for efficient assembly processes and ensures the lipstick cap closes securely and smoothly with a soft click. The solid weight of the container adds a premium touch, enhancing the overall user experience.

The Gaia Refillable Lipstick is available in two distinct case designs, both made from aluminium. Meiyume’s innovative approach extends to the M3 mechanism, a patented feature that enhances the user experience.

The Gaia Refillable Lipstick also features a patent-pending closing system that ensures a secure seal. By allowing customers to refill the lipstick, Meiyume promotes a circular economy and reduces waste generated by single-use products. With its focus on recyclability and durability, the Gaia Refillable Lipstick presents a compelling choice for environmentally conscious consumers.

Meiyume’s Gaia range represents a significant step forward in sustainable packaging innovation for beauty products. By incorporating eco-friendly materials, minimising plastic usage, and providing refillable options, Meiyume demonstrates its commitment to environmental stewardship. With the Gaia range, beauty brands can embrace a greener future while enjoying the luxurious and high-quality packaging that Meiyume is known for.