Saudi Arabian Mining Company (Ma’aden) has extended its partnership with luxury car manufacturer Jaguar Land Rover (JLR).
Ma’aden's aluminium rolling mill has been supplying JLR with aluminium sheets since 2016, exporting over 100,000 tonnes of high-quality aluminium sheets for use in JLR luxury cars. These sheets are essential in the production of JLR’s aluminium-bodied vehicles.
Ma’aden's 2040 strategy involves significant investments in strategic minerals to drive the global energy transition and technological advancement. Aluminium is crucial for electric vehicle production, as hybrid and fully electric vehicles use around 25-27 per cent more aluminium than traditional internal combustion engine vehicles.
Ali Al-Qahtani, Executive Vice President of the Aluminium Business Unit, expressed their pride in the ongoing partnership with JLR, which has led to the creation of exceptional vehicles since 2016.
He said, "Together, we have helped create some of the world’s greatest vehicles since we began working together in 2016. Increasingly, Ma’aden’s product lines are being used in new technology that is changing the way we all live – it is great to see our aluminium sheets used in JLR luxury vehicles."
Andy Smith, JLR Procurement Director, emphasised the importance of aluminium in JLR's Reimagine Strategy, both for existing and future vehicles. "Aluminium will play a key part in JLR’s Reimagine Strategy both in existing and future vehicles. Aluminium is a key material for lightweighting, supporting the transition to Battery Electric Vehicles (BEVs). JLR has a long-standing relationship with Ma’aden and we look forward to continuing this over the coming years," said Smith.
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