Lofoten Arctic Water launches in Ball recyclable aluminium bottles

Ball Corporation has supplied recyclable aluminium bottles for Lofoten Arctic Water, a natural premium water from Norway’s Lofoten Islands. Lofoten Arctic Water team has selected Ball’s Alumi-Tek aluminium bottles to avoid micro-plastics polluting waterways and conserve natural resources.

The blue, white and red bottles, recalling the Norwegian flag were designed by Strømme Throndsen Design and produced by Ball Corporation. The range has also won ‘Best Natural Still’ and ‘Best Natural Sparkling’ waters at the 2020 Zenith Global Water Drinks Awards, together with the ‘Best in Can’ packaging award.

These aluminium bottles, which carries the ‘Metal Recycles Forever’ mark,  will be initially launched in Norway, France, Germany, Taiwan and the UK.

Ivar S. Williksen, CEO Lofoten Arctic Water, said: “We chose the aluminium bottle for several reasons: the pure water chills faster, the bottles work brilliantly on the go and aluminium recycles forever. With the screw off and screw on cap, our consumers can drink as much or as little as they want. When the bottle is empty the consumer may choose to refill and reuse the bottle or of course recycle it.

“Sustainability is crucial to Lofoten Arctic Water as we want to protect the precious and beautiful environment from where we source our pure, fresh water. Working with Ball  means we can offer our customers a great on the go packaging solution while safeguarding the environment”.

Ana Neale, director, strategy and marketing, Ball Beverage Packaging EMEA, said: “As more consumers expect sustainable solutions, we’re increasingly seeing drinks brands choosing infinitely recyclable aluminium cans and bottles. Lofoten Arctic Water is a great example of a brand that embraces both the aesthetic and the sustainability opportunities of aluminium packaging.”