JDE Peet’s is set to revolutionise the coffee industry in Great Britain, as it announces the production, distribution, and sale of Costa Coffee branded aluminium coffee capsules starting September 2024.
Since 2012, JDE Peet’s collaboration with Costa Coffee has been pivotal in unlocking category growth, particularly with Costa Coffee-branded single-serve coffee pods for the Tassimo brewer system. The expanded partnership signals a strategic move to drive future growth in Great Britain.
Aluminium Capsules for L’OR Barista System: A Premium offering
JDE Peet’s recent launch of the L’OR Barista coffee brewer system in the UK has set the stage for a broader selection of coffee drinks. The collaboration allows JDE Peet’s to enhance its in-home espresso-based technology and offer consumers a premium range of choices through an extended brand portfolio.
CEO perspectives: Commitment to premiumisation
The CEO of JDE Peet’s, Fabien Simon, illustrated: “We are excited to expand our collaboration with Costa Coffee. By extending the range of products offered under the L’OR Barista aluminium capsule system, we can offer coffee enthusiasts in Great Britain a wider selection of high-quality, single-serve choices at home. This important collaboration underscores our commitment to premiumisation through our unique coffee brewer technology as we serve more cups globally.”
The CEO of Costa Coffee, Philippe Schaillee, attested: “We’re delighted to be growing our collaboration with JDE Peet’s. Our ambition is to lead the coffee sector by innovating and creating new experiences for consumers, whether that’s in a Costa Coffee store, away from home through our Costa Express and Proud to Serve coffee solutions, or at home through our fantastic range of capsules, instant coffee, whole beans, and roast and ground. We’re confident that we’ll be able to unlock further growth, and more people will be able to enjoy their favourite Costa coffee both on the go and at home.”
Aluminium industry impact: Sustainability and carbon reduction
The adoption of aluminium coffee capsules contributes to sustainability efforts. Aluminium is infinitely recyclable, and the use of these capsules aligns with reducing carbon emissions. The environmental impact of single-use plastics is mitigated, promoting a greener approach to coffee consumption.
Promoting circular economy: Coffee pod circularity and NGO collaborations
The circularity of coffee pods, especially those made of aluminium, is gaining traction. Initiatives like Podback, supported by NGOs, work towards creating awareness and establishing recycling systems for coffee pods. This collaborative effort aims to reduce waste and promote responsible consumption.
Conclusion: A sustainable brew for the future
As JDE Peet’s and Costa Coffee deepen their collaboration, the introduction of aluminium coffee pods marks a significant stride towards sustainability. By reducing carbon emissions and promoting circularity, these coffee pods not only enhance the coffee-drinking experience but also contribute to a greener and more responsible future. If you are interested in learning about more such green initiatives around the globe, go ahead and read AL Circle’s special report for the same, Sustainability in the Global Aluminium sector.
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