One of Brazil's well-known liquor brands, Itaipava, a division of Grupo Petrópolis lager, launched its latest collection of draft beer, ITA-Draft Tardezinha, in aluminium cans, that will serve as the official libation for performances by singer Thiaguinho.
"We chose to sponsor the entire tour to reach an audience that will allow us to increase the portfolio strategy , filling a space that was not occupied by any of our other brands", said Danielle Bibas, Vice President of Marketing at Grupo Petrópolis.
A special, customised 350 ml can was created for the beverage's premiere. Soon, ITA Draf will be offered nationally to all customers and will be five times filtered and unpasteurised. Aluminium cans are lightweight, portable, and healthy for people to eat. In Brazil, 98.7 per cent of the manufacture of Itaipava was recycled in 2021.
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