
Hydro has entered into a strategic partnership with drinks producer HELL for the supply of Hydro CIRCAL recycled aluminium. This marks the entrance of Hydro CIRCAL into the beverage can industry.
HELL ENERGY Group is a producer of energy and soft drinks with own production of beverage cans in Hungary. This plant makes 4.5 million 250-milliliter aluminium cans daily.
{alcircleadd}“We are pleased to bring Hydro CIRCAL into the beverage can industry and start this strategic partnership with the HELL ENERGY Group. With Hydro CIRCAL, we enable them to offer beverage can users the opportunity to enjoy their drink with a historically low CO2 footprint,” said Boris Kurth, Head of Hydro’s Can business.
Hydro will supply from its’s state-of-art recycling line in Neuss for used beverage cans and then cast, rolled and finished to can stock at the rolled products facilities nearby.
Hydro is the first aluminium producer supplying prime-quality end-of-life recycled aluminium with a certified content of 75% or more recycled post-consumer scrap, Hydro said.
“We are excited and proud to be the first energy and soft drink manufacturer to launch the most sustainable beverage packaging with a certified content of minimum 75% recycled aluminium, We aspire to lead the market and be the global benchmark by providing sustainable packaging for our consumers,” said Barnabas Csereklye, Managing Director of HELL ENERGY and CEO of QUALITY PACK.
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