The low-calorie beer market is experiencing remarkable growth, fuelled by consumers seeking healthier alternatives that still allow for enjoyment and celebration. From 2022 to 2024, the segment surged by 95.1 per cent, compared to a modest 2.8 per cent rise in regular beer sales, according to GlobalData. This growing preference for low-calorie options ranks among the top 10 consumer priorities, signalling a major shift in habits.
Enter Gunnen, a pure malt low-carb beer designed to disrupt the category. With a forward-thinking concept tailored to evolving consumer expectations, Gunnen is poised to redefine the beer experience. Packed in an eye-catching aluminium can produced by Ardagh Metal Packaging (AMP), the cans feature thermochromic ink that changes colour when the beer reaches its optimal drinking temperature.
When chilled below 2°C, the design activates to signal that it’s time to enjoy. This smart feature enhances the drinking experience with both convenience and cutting-edge design. Gunnen will debut in Brazil’s Southeast region, launching in São Paulo, Rio de Janeiro, Minas Gerais, and Espírito Santo states, representing the country’s highest beer consumption.
To strengthen its market presence, the brand will also participate in major industry trade shows such as APAS and Superminas, where it will showcase the product and drive its marketing strategy forward.
The name Gunnen draws inspiration from a Dutch concept that celebrates merit and goodwill symbolising a well-deserved reward for those committed to wellness and personal achievement. With just 34 calories per 100ml, zero sugar, no carbohydrates, and 3.0 per cent alcohol content, Gunnen offers a perfect blend of health and enjoyment for those who seek balance in their lifestyle.
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