Every Can Counts US partners with Open Water to boost aluminium beverage cans recycling

Every Can Counts US has reportedly partnered with Open Water to take part in a publicity drive dedicated to away-from-home aluminium beverage cans recycling at the home stadium of the LA Clippers basketball team. Open Water is a beverage brand that sells water in aluminium cans.

As part of the campaign, more than 1,200 aluminium cans were placed inside a Clippers-themed recycling cage at Intuite Dome, an eye-catching structure built in California to demonstrate the real-world value of recycling used beverage cans at events.

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“Intuit Dome is redefining what sustainability can look like in professional sports venues, and we couldn’t be more excited to partner with Every Can Counts to celebrate these efforts,” says Niki Mazaroli, director of sustainability and community engagement at Open Water.

 She further adds, “Their leadership shows how world-class entertainment and environmental responsibility can go hand-in-hand and we’re grateful that Open Water can play a part in eliminating plastic waste and keeping aluminium in the circular economy.”

From an industry perspective, the message is equally clear. Tim Ebner, VP of marketing and communications at Can Manufacturers Institute and a lead organiser of Every Can Counts US, notes, “The Every Can Counts recycling cage will inspire people to recycle by highlighting the sustainability success of aluminium beverage cans. Used beverage cans are easily recyclable, moving on average from the recycling bin to newly formed cans in less than 60 days on average, and they are a circular solution.”

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