Electricity behind aluminium’s price tag? Then, why does Europe’s “green” metal costs so much?

Whenever there is a question of pricing, the aluminium industry has pointed towards a single influx inducer — electricity. If you’ve ever toured a smelter or skimmed an investor deck, you’ll hear the same refrain, “power is king, and aluminium is electricity in solid form”. But, as Maros Durka, Area Sales Manager at Grupa Kety, states, that is only half the truth. Yes, electrolysis eats megawatts like popcorn, but if power were the only story, Europe’s aluminium would be cheap and cheerful by now. After all, Europe boasts the cleanest smelters on earth, with over 78 per cent of output powered by renewables. And yet, paradoxically, European primary aluminium is still the world’s priciest.

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