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16 SEPTEMBER 2020 AL CIRCLE

Belching Beaver launches real fruit range in Ardagh aluminium cans

EDITED BY : HEENA IQBAL 2MINS READ

Craft beer company Belching Beaver, based in San Diego, has extended its product portfolio with the launch of a unique hard seltzer made of 100% real fruit. The new range is available in Ardagh Group 12 oz. cans.

Belching Beaver Hard Seltzer comes in three flavours (Raspberry & Blackberry, Pineapple & Mango, Passionfruit & Guava).

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Belching Beaver Brewmaster Troy Smith said: “Our hard seltzer is absolutely unique with real fruit, real taste that consumers will recognise as something different".

“By giving consumers the choice of real fruit in their hard seltzer, we hope to gain some traction as we build our brand in a crowded marketplace. Going forward, we expect the seltzer line to be a great addition to our lineup of beers. And like we say, open the can, take a sip, close your eyes and let the fruit medley take over.”

 “Beverage cans are ideal for logistics as they are lighter weight and retain superb taste profiles by protecting the beverage from light. You can also take cans on the go, on the trail or to the beach. And when you’re done, crush the can and throw it back in the cooler and it’s ready for recycling.”

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Claude Marbach, CEO, Ardagh Metal – Beverage North America, said: “This beverage category is growing at a rate similar to the energy drink boom of decades ago. And similar to how aluminum cans became the iconic package for energy drinks, the same identification with hard seltzers is occurring. We’re proud to support Belching Beaver as they carve out their own niche in this growth market with a new entry sure to please hard seltzer consumers ready for a new taste experience.”

Belching Beaver hard seltzers are now available across Western U.S. at major retailers including Albertson’s, Sprouts, Trader Joe’s, Walmart and Whole Foods.

Note to readers: AlCircle brings two-day event for aluminium industry players. We look forward to meeting you virtually at “Global Aluminium Expo 2020”on October 6-7, 2020. For registration, visit www.alcircleevents.comc


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EDITED BY : HEENA IQBAL 2MINS READ

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