Ball Corporation, Novelis Inc. elevates recycled content of the ‘Ball Aluminum Cup’ to 90%

On 19^th April, the global leader providing infinitely recyclable aluminium beverage packaging and aluminium recycler and supplier Novelis publicized that the Ball Aluminum Cup™ is now created of 90% recycled content.

It has been stated that this evolution model the Ball Aluminum Cup’s infinite recyclability by reducing its carbon footprint, therefore further positioning the product as a sustainable solution for packaging waste challenges across the sports and entertainment, food service, retail and beverage industries.

The innovative, sustainable aluminium packaging solutions provider for beverage, personal care and household products customers, Ball has designed the lightweight aluminium cups to bring beverage packaging circularity to sports and entertainment venues in response to growing consumer preference for more sustainable products.

Now, producing the cup with 90% recycled content significantly reduces its carbon footprint, as doing so with recycled aluminium uses 95% less energy than doing so with primary aluminium. Ball also recently received Cradle to Cradle Certified® Bronze for the aluminium cup, underscoring the company’s commitment to making products that are safe, circular and responsibly made.

Dan Fisher, the President and CEO of Ball Corporation said, “At Ball, we’re committed to innovative solutions that contribute to creating a truly circular economy. Aluminium beverage packaging – including the Ball Aluminum Cup - has always been a sustainable alternative to plastic, and this update only further strengthens its sustainability attributes. We aim to deliver solutions that not only benefit our global customers but also benefit the planet, and we are excited to partner with Novelis to bring a Ball Aluminum Cup made with 90% recycled content to communities everywhere.”

Steve Fisher, President and CEO of Novelis Inc. said, “In line with Novelis’ purpose of ‘Shaping a Sustainable World Together,’ we’re focused on innovating alongside customers like Ball to increase the use of recycled content in their products.”

“We’re proud of our long-standing partnership with Ball and our joint efforts to increase the use of aluminium for beverage packaging. Aluminium beverage packages – bottles, cans and cups alike – are a perfect product for the circular economy as they can be recycled over and over without ever losing their material properties.”

The aluminium cup, manufactured in Rome, Georgia and made with 90% recycled content is available now and currently in use by Ball customers. The aluminium cups are supporting to drive sustainability at sports and entertainment venues across the country, including at Ball Arena in Denver, SoFi Stadium in Los Angeles, Hard Rock Stadium in Miami, State Farm Arena in Atlanta, Lucas Oil Stadium in Indianapolis, and Climate Pledge Arena in Seattle. At Ball Arena, in particular, aluminium beverage packaging has helped to eliminate more than 350,000 single-use plastic cups and bottles, and the arena is on pace to eliminate more than 1 million single-use plastic cups and bottles in 2022.

Infinitely recyclable and economically valuable, aluminium is the most sustainable beverage packaging material, and, like aluminium cans, aluminium cups can be easily recycled. 75% of the aluminium ever produced is still in use today and aluminium cans, cups and bottles can be recycled and back on a store shelf in as little as 60 days. In addition to its sustainability and recycling strengths, the aluminium cup is lightweight, sturdy, and cool to the touch and provides an elevated drinking experience.