Aquarius launches aluminium can collection campaign in Spain with Crown EMEA

Aquarius, a sports drink manufactured by Coca-Cola, collaborated with Crown Bevcan EMEA (Europe and Middle East) or Crown Emirates Company Limited and its dedicated print and reprographics studio to launch an innovative and engaging promotional campaign titled "Recover what moves you!," in Spain.

The standard 330ml aluminium cans in which Aquarius is currently sold are an environmentally friendly packaging option that promotes the Circular Economy and lessens the number of raw materials that must be acquired from the planet due to its infinite recyclability. 

The central concept of the campaign for collecting more Aquarius cans garnered a lot of connection and involvement, which unmistakably delivered the "wow factor." The various letters were printed using Crown's Accents variable printing technology, allowing up to 24 alternative patterns in a single run.

As per Crown Holdings, "Our Accents™ variable printing technology was used to produce the different letters and facilitated up to 24 different designs in a single run. Each decorator on the line can be equipped with up to 12 precision cut blankets, where the shape of each letter is removed, and the remaining section is printed. The process saves time on set-up and gives customers the flexibility to be creative, particularly where promotions and collectable campaigns are concerned."

A single letter of the alphabet was placed on each can as part of the stunningly straightforward design idea for the campaign. Upon collecting the aluminium cans, customers could spell out different words to be entered into a contest where they could show off their greatest lexicon online and win a daily prize of €250, with a grand prize worth €100,000 at the contest's conclusion.

"In addition to decorative capabilities, we helped consumers gain access to the competition via tens of millions of unique entry codes. Each code was concealed beneath the tab of the can. The codes are applied using the latest laser etching technology and can be marked directly onto plain or colored tabs. The high precision laser works at full line speed and can also be used to create fine text, logos or even QR codes," said Crown Holdings.

Each code was hidden under the tab of the can. The regulations may be immediately marked onto plain or coloured tabs and are applied using the most recent laser etching technology. The high-accuracy laser generates precise text, logos, and even QR codes while operating at full line speed.

"Aquarius benefited from the support of our Studio facility in the U.K. as well as the Iberian Print and Reprographics Team, who together carried out technical tests and carefully selected the metallic inks to ensure the best use of the technology," added Crown.