American Beverage announced a generous $25,000 grant to Atlanta-based nonprofit Live Thrive in an effort to enhance recycling capabilities. This is not just a grant, it's a game-changer. This funding is earmarked for new equipment at Live Thrive's Center for Hard to Recycle Materials (CHaRM) in DeKalb County, Georgia, a crucial step in our mission to improve recycling in our community.
The grant will be used to purchase a new baler, a crucial piece of equipment that will significantly expand CHaRM's recycling capacity. This centre is a vital drop-off facility for residents needing access to curbside recycling services. CHaRM accepts many items, from bulky materials like mattresses and bicycles to everyday recyclables such as beverage bottles and used cans, which can be processed and remade into new products.
This investment will directly benefit over 300,000 households by providing an additional convenient drop-off site for recyclables. Moreover, the funding will support community outreach initiatives, educating residents on the types of materials that can be recycled at the new facility.
Live Thrive's CHaRM has been a cornerstone of recycling efforts in the area, and this new support from American Beverage underscores a shared commitment to environmental sustainability and community well-being.
By enhancing the facility's capabilities and expanding access, this partnership is set to significantly impact local recycling efforts and promote a greener future for DeKalb County and beyond.
Kevin Keane, President and CEO of Washington-based American Beverage, said, "We are excited to support DeKalb County's efforts to make recycling more effective and easier for people to participate in."
"Investments like this help create a circular economy for all recyclable materials, including our bottles and aluminium cans, and modernised recycling systems will reduce the use of new plastic."
Kevin Perry, President and CEO of the Georgia Beverage Association, Atlanta, "The investment in DeKalb County embodies Georgia Beverage Association's continued effort to invest in Georgia's environmental future."
"We are proud to support Live Thrive and its mission to create a community that prioritises a healthier and more sustainable ecosystem for recyclable goods."
Live Thrive has launched its second CHaRM facility in Atlanta, marking its second investment in Georgia under the Every Bottle Back initiative. This transformative initiative, led by key players in the beverage industry, is set to revolutionise recycling systems and the repurposing of beverage containers. With a commitment of $39.1 million to 65 community projects across the nation, Every Bottle Back is projected to generate a staggering 915 million pounds of recycled PET and over 87 million pounds of recycled aluminium in the next ten years.
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