Aluminium household article export by France shrinks YoY, while global market resumes growth

Global aluminium household market is readying for a big rejig after a lull for over a decade now.  A recently published market research report predicted a 20-45 per cent or above growth rate for the global aluminium kitchenware category only, in the developed economies.

Globally, household articles and kitchen ware industry players who have been relying on stainless steel and other materials till now, are again shifting their focus on aluminium because of its lightness and endless recyclability. With advancements in coating technologies, the market will grow at a steady pace in the years to follow. France remains a major exporter of aluminium household articles, followed by Germany and other European countries.

During the past three years, from 2015 till 2017, France exported 80657.5 tonnes of aluminium household articles. The volume exported reached its highest in 2016 at 28695 tonnes. In 2017, the estimated aluminium household article export volume stood at 27595 tonnes.

In 2018, the total export of aluminium household articles by France is estimated to shrink further to around 25380 tonnes. The value of export will be around US$285 million tonnes, down from US$300 million last year.

The French aluminium kitchenware market is characterized by the presence of some of the major brands like Le Creuset and LaCornue. The nation exports its products to the countries like Algeria, Australia, Cote d Ivoire, Bahrain, Belgium, UAE, UK, USA, and various Southeast Asian countries.

Many new startups are entering the space of global aluminium kitchenware. All they need to do to compete with the global companies is carefully pick their niches and genres. Latest technology adoption and innovation will also remain key to their growth in the fast changing business scenario.