Alufoil Trophy 2014: A chance to “shine’’ in aluminium foil

The launch of the Alufoil Trophy 2014, organised by the European Aluminium Foil Association (EAFA), offers companies the chance to enter and place the spotlight on their latest innovations and technologies using alufoil and alu closures, in the most prestigious competition of its kind. In addition, the 2014 winners will be featured at interpack, the world’s largest packaging exhibition, in Düsseldorf next May.

Recognition with the award of an Alufoil Trophy is one of the highest honours available to innovators in the field of aluminium foil and closures. Five categories for entries provide ample scope for all kinds of creativity and technological developments – across the entire range of industrial applications and covering the most crucial challenges for alufoil and aluminium closure manufacturers.

The five categories are:

• Marketing + Design
Entrants should deliver real improvements to graphic and structural packaging design, ergonomics and ideas that lead to greater shelf appeal at point-of-sale, as well as industrial design solutions

• Consumer Convenience
Answering calls for improved technical performance that provide real benefits to the consumer.

• Resource Efficiency
Sustainable environmental performance is among the foremost challenges faced by industry. Developments should provide real benefits and demonstrate environmental and commercial advantages whether in consumer or industrial applications.

• Product preservation
Consumers are increasingly demanding fewer preservatives in food and this is where packaging can really come into its own by delivering products safely and hygienically.

• Technical Innovation
The development of innovative ideas should provide benefits for the brand owner, retailer, consumer and industrial user through the performance of a material, a manufacturing method or conversion process.

Commenting on the launch of this year’s competition EAFA’s Director Communication, Guido Aufdemkamp, said, “The Alufoil Trophy 2014, which coincides with interpack, is a special opportunity for companies to bring worldwide attention to their latest ideas and products. We look forward to an exciting and hotly contested competition.”