Alba participates in the 10th World Trade Fair & Conference in Dusseldorf

Aluminium Bahrain B.S.C. (Alba) was a key participant at Aluminium 2014: 10th World Trade Fair & Conference, which was held from October 7 to 9, 2014 at Dusseldorf, Germany. The Company’s participation emphasised its commitment to strengthen the presence of its product portfolio in Europe and various global markets.

Aluminium 2014 is one of the foremost B2B platforms for the aluminium industry. With more than 950 exhibitors, the event provides a comprehensive overview of the business and emerging markets.

Alba’s stand at Aluminium 2014 showcased its high-grade aluminium products and highlighted the Company’s operations, productivity and state-of-the-art technology, safety, health and environment policies. Alba officials also held successful meetings with customers and suppliers and gained insights about new technologies at the event.

Commenting on the company's presence at Aluminium 2014, Alba's Chief Marketing Officer, Jean Baptiste Lucas said:

“Alba's participation in Aluminium 2014 is in line with its strategic objective to increase the market share of its high grade aluminium products in the global markets. The event presented numerous opportunities to interact with our current and potential customers and suppliers, and seek potential business for in the future. It was also an ideal platform to boost Bahrain's reputation as an industrial hub, and showcase Alba’s contribution to the Kingdom's economic success.”

Aluminium 2014 is one of the world’s largest trade events for the aluminium industry where aluminium producers and converters meet with suppliers of technologies and equipment for production, further processing and finishing.