“Aluminium demand in Europe will continue to be driven by growing demand in many applications despite trade challenges” ~ Gerd Götz, Director General of European Aluminium

European Aluminium, founded in 1981 and based in Brussels, is the voice of the aluminium industry in Europe. Its 80+ members include primary, downstream and recycling producers with more than 600 plants in 30 european countries. Gerd Götz has been Director General of European Aluminium since 2013. Gerd has held different managing roles in public affairs, corporate communications and brand management in Berlin, Hamburg, Brussels and Amsterdam. As the brand ambassador of  European Aluminium Gerd has put forward the viewpoint of the association on a number of issues that are impacting the global aluminium sector in 2019: 

Q: Please give us a heads up on the aluminium ecosystem in Europe?

A: We see a mixed picture, with strong performances in our key markets. Primary aluminium production in Europe (EU28+EFTA) however slightly decreased from 4,3 kilotonnes in 2017 to 4,2 kilotonnes last year. This decrease reflects the considerable external pressures on the aluminium supply chain caused by global trade issues, which impacted the alumina and the primary smelting production.