“The vision of RODABELL is to be a leader in manufacturing and maintaining casting equipment for the aluminium industry in the Middle East,” Alejandro Rellan, Managing Partner of RODABELL

Alejandro Rellan is the second generation in the family business. He joined Rodabell in 2011 to focus on foreign sales and business relations. Alex holds a University degree in electrical engineering along with an MBA in Business Administration. He started his professional career working in several engineering positions in the renewable energy sector both in Spain and the USA. After several years of boosting the organization’s international sales strategy, he is currently acting as CEO.

AL Circle: Can you briefly overview RODABELL's history, mission, and core values?

Alejandro Rellan: Rodabell was established in 1980 on the northwest coast of Spain when primary aluminium production was at a high level. Spain used to be one of the leading primary producers in the EU, with over 550,000 tonnes of installed capacity. Rodabell was created, and at the same time, the operations of San Ciprian smelter (currently owned by Alcoa) started in 1980. Two entrepreneurs who were supporting the construction of the plants (smelter+refinery) realised the need to provide mechanical services to both plants, and that's when they decided to set up Rodabell in 1980. 
Rodabell is now an international company with over 140 employees distributed between our Spain and Bahrain locations. Our organisation specialises in manufacturing and supplying systems, consumables and tools for aluminium casting operations whose added value is based on its design capacity, flexibility, global vision of projects and comprehensive service offering.
Our core values are our team and our close relationship with customers.