Zooz, a new non-alcoholic wellness drink, is set to mark its entry into the US market. The unique mushroom-based beverage will be launched in recyclable aluminium cans, targeting the growing no and low-alcohol market. Created by former personal trainer Daniel Soos, Zooz aims to transform adult soft drinks with its unique ingredients and focus on health and well-being.
About the drink
With £1.25 million in seed funding, the brand is set to carve a new niche in the no-and-low sector. Zooz, featuring the potent Cordyceps and Lion's Mane mushrooms, is a beacon of health in a sea of beverages. Its refined flavour profile is a testament to its appeal to health-conscious consumers seeking a healthier alternative to traditional alcoholic drinks.
The drink is free from sugar, gluten, and artificial additives and comes in eco-friendly 250ml aluminium cans chosen for their recyclability. Zooz's ingredients are sustainably sourced, with mushrooms harvested in East Asia and processed in Germany before blending into the final product in the UK.
Zooz is a low-calorie wellness drink, offering just 26.25 calories per 250ml serving, and designed to be a versatile choice for various drinking occasions. According to its creator, Daniel Soos, Zooz has a flavour similar to Italian bitters, with a rich depth that makes it enjoyable both on its own and as a mixer. Its amber colour enhances its visual appeal.
Daniel Soos, who shifted from a career in personal training to create Zooz, says the inspiration for the drink struck during a supermarket visit. This moment ignited a journey that led him to leave his job and focus entirely on bringing the product to life. Zooz is positioned as an ideal choice for those who are sober, sober-curious, or simply seeking a healthier and more refined alternative to conventional soft drinks.
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