Weller launches Sparkling Immunity line in can

Weller, innovator of functional, wellness-focused beverages, has launched its first non-CBD product, Sparkling Immunity. This innovation was motivated by increased consumer interest in immune-boosting products due to the COVID-19 pandemic.

Sparkling Immunity will be available for $2.99 per 12 fl oz can. It comes in three flavours: Elderberry + Peach, Elderberry + Lemon-Lime, and Elderberry + Strawberry.

The new line will be available in stores across 25 states and on the Weller website at the end of September. 

"The most valuable learning for us came from the utmost disruptive period of the pandemic, from March to May," said John Simmons, co-founder of Weller. "For that 12-week period, we were the #1 CBD Food and Beverage brand* and the 2nd fastest growing brand out of the top 20 CBD brands in the category*. Our growth during this uncertain time shows that Weller has a tremendous amount of brand equity and is becoming synonymous with trusted and delicious wellness beverages." 

Each can is filled with natural immune-boosting power from antioxidants and vitamins. It offers a core nutrient profile of vitamin C, vitamin D3, zinc, and magnesium.

"When developing a new line, we decided to create something we truly felt tasted great and would resonate with consumers' palates," Simmons stated. "New iterations of our consumers' favorites are just the start and we look forward to an even greater year of growth for the brand."

"We're launching these new products into our existing footprint of 1,500 retailers across the country. The strategic advantage to the brand is activating our incredible brokers and sales teams who can place these products with retailers that haven't adopted CBD beverages yet," said Megan Siegel Jansen, VP of Sales of Weller. "We have amazing velocities across channels and are in a great position to leverage our brand equity with another timely wellness solution for consumers." 

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