US-based Waterloo Sparkling Water has just unveiled an exciting trio of flavours with the debut of its All Day Rosé, Pi-Ño Colada, and Mojito Mocktail Sparkling Waters in recyclable aluminium cans. Driven by a wave of environmental concerns, rising demand, and technological progress, the demand for aluminium cans is increasing with time.
To mark the occasion and celebrate these summer-infused refreshments, Waterloo has forged a significant partnership with none other than Guy Fieri. Fieri, renowned chef, restaurateur, best-selling cookbook author, Emmy award-winning TV personality, and self-proclaimed Mayor of Flavortown, is bringing his signature flair to this limited-time-only release, adding a new dimension to the product's appeal.
"Waterloo Sparkling Water and I have a lot in common – we're all about goin' big on flavour. Waterloo's All Day Rosé, Pi-Ño Colada, and Mojito Mocktail Sparkling Waters are crisp and clean but with that big flavour I'm always lookin' for. So, grab a cold can of these new limited-time sparkling waters and let's kick off summer right!," added Fieri.
As per AL Circle's "Global Aluminium Industry Outlook 2024" report, the aluminium packaging sector is expected to continue its growth trajectory in 2024, benefiting from a number of tailwinds, such as conscious choice for sustainable packaging options, rising disposable incomes, and urbanisation.
In 2023, the packaging industry experienced sustained expansion, driven by a rising need for beverage cans and packaging foil. Moderate growth is anticipated in the packaging, electrical, and industrial sectors. The transportation and building & construction sectors are expected to contribute to this growth.
Kathy Maurella, CMO of Waterloo Sparkling Water, said, "We are thrilled to partner with Guy Fieri to celebrate the launch of our three incredible new sparkling waters — no one knows flavor like the Mayor of Flavortown! Our All Day Rosé, Pi-No Colada and Mojito Mocktail are masterful demonstrations of flavor artistry that continue to differentiate us in this category. We look forward to bringing new fans into the brand and exciting our loyalists. It's all the summer fun and flavour, without the alcohol."
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