Virgin Atlantic has joined forces with Sapling Spirits to introduce an innovative, eco-friendly solution onboard: 5ml aluminium vodka bottles. These new bottles, available throughout the carrier's fleet in both economy and premium cabins, mark a significant step towards reducing the airline's glass and plastic waste consumption.
First airlines to introduce these miniature bottles
In a pioneering move, Virgin Atlantic becomes the first airline to introduce these miniatures, showcasing its commitment to sustainability. As part of this initiative, the airline has also set an ambitious goal of planting over 20,000 trees throughout its partnership with the esteemed British spirits brand.
Shiada Drysdale, beverage lead at Virgin Atlantic, commented, We are simply delighted to partner with Sapling again, this time to offer their award-winning Climate Positive vodka for our Economy and Premium customers. The brand new and exciting aluminium format supports us with moving one step closer to reaching our sustainability goals, and we're so pleased that this this long-awaited innovation has come to fruition and will be served onboard our fleet."
Since 2023, passengers in the Upper Class have had the pleasure of enjoying Sapling's Raspberry & Hibiscus Vodka, a product crafted using wonky raspberries. This unique blend delights the taste buds and aligns with Sapling Spirits' reputation as a climate-positive brand.
About Sapling Spirits
Established in 2018 and based in London, Sapling Spirits is renowned for its sustainable practices, earning its status as a leader in environmentally conscious operations. Sapling Spirits, a B Corp-certified brand, is dedicated to sustainability through and through. They prioritise using local ingredients, minimising transport emissions and supporting local communities. Sapling Spirits commits to planting a tree for every bottle sold, with an ambitious target of planting 1 million trees by 2027.
Ivo Devereux, co-founder of Sapling Spirits, stated, "This is such an exciting moment for the brand, we have spent over a year working on this packaging innovation for Virgin, so to see it on board will be a milestone for us. At Sapling, we are always looking for new initiatives to help progress sustainability in the drinks industry. We pioneered a 5L eco refill scheme in the on-trade and we are excited to partner with Virgin for this new innovation. With every sip of vodka consumed, passengers join us in planting thousands of trees whilst playing their part in helping to reduce glass & plastic consumption."
Adding a unique touch to each bottle, Sapling includes a distinctive code. This code provides valuable insights into the tree planted and where it stands, offering a personal connection to the reforestation effort. Additionally, it directs curious consumers to more details about the impactful planting projects Sapling Spirits supports.
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