Vestre to use Hydro’s low-carbon recycled aluminium in its furniture

Hydro has announced that Norway-based outdoor furniture manufacturer Vestre will use Hydro CIRCAL in their sought-after furniture series, Folk.

CIRCAL is a certified alloy with a minimum content of 75 percent post-consumer recycled aluminium. Using advanced sorting technology, aluminium from end-of-life windows, cans, doors and car parts are used to make high-quality recycled aluminium.  

“In a fairly short time, Hydro CIRCAL has become a key part of our product portfolio, with increased demand from customers and various industries,” said Egil Hogna, Executive Vice President for Hydro’s Extruded Solutions business. 

“We have already established a strong presence in the building and construction sector and will continue to focus on expanding our product reach. With Hydro CIRCAL, we provide aluminium with a carbon footprint that fits well with the most demanding sustainability requirements.”  

Jan Christian Vestre, CEO of Vestre said: “Vestre has integrated nine of the 17 UN Sustainable Development Goals into its activities, with the aim of becoming the world’s most sustainable furniture manufacturer. In order to achieve this, we depend on ethically sourced and low-carbon material that can last and be recycled at the end of its lifetime. 

“Choosing greener products also comes at a premium price, but we believe it is still commercially viable to select green over price.”  

Hydro said the demand for Hydro CIRCAL is on the rise, with new industries looking for material and solutions that can help meet their sustainability targets.

 “It’s important to create awareness around material selection in a low-carbon economy,” said Hilde Kallevig, Head of Group Brand & Marketing in Hydro. “Hydro works to promote certified and branded greener products that can help our customers to meet their sustainability goals, differentiate and easily communicate that the materials they select are greener.”