At the 59th Society of Indian Automobile Manufacturers (SIAM) Annual Convention 2019, Vedanta Aluminium formally launched Primary Foundry Alloy (PFA) for the Indian automotive industry. With this, Vedanta became the first primary aluminium producer in India to supply the raw material for alloy wheels.
PFA is a part of the cast aluminium alloy family, predominantly an alloy of aluminium, silicon, and magnesium. Vedanta aluminium said the new product will also help reduce the country’s import bill. “Until now, the auto and ancillary industries were completely dependent on import for the product,” Vedanta said.
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Ajay Kapur, CEO – Aluminium and Power, Vedanta Ltd. said, “As a long-term strategy, we are adopting various measures to serve the growing demand of our Indian customers. With the introduction of the Primary Foundry Alloy, we have expanded our product portfolio that will enhance our reach to the end customers and allow us to become a significant player in the product value chain in the automotive industry. We believe the new product will not only support the auto sector but also help reduce India’s import bill.”
The company’s investment in creating a PFA capacity of 240,000 tonnes is in alignment with the government’s ‘Make in India’ initiative. Vedanta said the localisation of the raw material supply chain will help the Indian automotive industry.
At present, India’s share of aluminium alloy wheel is significantly lower compared to the rest of the world. With an increased focus on light-weighting of vehicles, it is expected that over the next few years there will be a surge in the uptake of alloy wheels due to certain undeniable advantages, Vedanta said.
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