The Naked Collective to launch its new range in Ardagh’s aluminium cans

UK beverage company The Naked Collective will launch a new range of premium health drinks in infinitely recyclable 33cl sleek aluminium cans from Ardagh Group. Ardagh’s tall, slender aluminium can was manufactured in the UK.

The packaging was developed in partnership with Ardagh’s UK Graphics team.

“The team at Ardagh have been outstanding,” said The Naked Collective Founder Niall Phelan. “The level of support, responsiveness and the general feeling that we are working with a true partner has made the entire process fun. So, as we extend our range and expand our market, we’re delighted Ardagh will be our partner on that journey.”

Dirk Schwung, Sales Director at Ardagh Group’s European Metal Beverage Business Unit, said: “We’re proud to have helped The Naked Collective develop this fantastic aesthetic which communicates the premium product inside. Since the aluminium can is infinitely recyclable, it’s also great to see our pack contribute to this customer’s clean, minimalist philosophy and carbon-neutral stance.”

The aluminium can is also light to transport, and offers protection from air, light, leakage and breakage. The Naked Collective also fills locally for both the Irish and UK markets to further reduce its transport emissions, Ardagh said.

The Naked Collective’s So-Beer non-alcoholic lagers and Mude isotonic drinks will appeal to the consumers who are looking for alcohol-free and low-sugar options.

The Light Lager and Grapefruit flavoured So-Beers boast minerals and complex B vitamins, while the Mude range comes with vitamin-based functionalities – chill, work, play, sleep, and immunoboost. The Naked Collective’s Mude and So-Beer range will be launched online in June and in major retailers in the UK and Ireland in July.