Sun Chemical and X-Rite Incorporated have joined forces to expand the PantoneLIVE™ digital colour ecosystem, bringing innovation to aluminium can packaging. The expansion plan is focused on incorporating exclusive colour libraries that will facilitate precise visualisation and reproduction of Pantone and brand colours on two-piece aluminium cans.
Image for representational purposes only
Also read: Toyota to shut down one of its two EV production plants in US amidst rising tariffs
They are using metal deco inks with a matte finish to enhance colour predictability and consistency. It will help brands using aluminium cans preserve their visual identity across various substrates and finishes.
Accommodating growing demand for non-gloss finish
The new packaging is available through the Print and Packaging subscription. These are perfect for aluminium cans with both opaque and transparent inks, which create a matte effect to align with the current industry demand for non-gloss finishes. However, by providing libraries for both matte and gloss applications, they can now confidently approach manufacturers and brand owners with a wide range of production-ready colours and a variety of finishes, which eventually streamline smart designing and production workflows.
Offering more than 4,000 colour options, PantoneLIVE’s expanded library reflects their unwavering commitment to support metal packaging and decoration across multiple applications. Their packaging solutions now include two-piece cans, aluminium collapsable tubes, monobloc aerosols, and felt pen cases, as well as cartridges. Having the colour library in place enables packaging companies to reduce guesswork, reworks, and trial runs, enabling consistent results across metal substrates.
Eduardo Alegria, Global Champion of Metal Deco Inks at Sun Chemical, highlighted the advantages for the aluminium industry: “Leveraging PantoneLIVE’s validated colour libraries for metal deco inks, brands and aluminium packaging suppliers can help brands get rid of time-consuming custom colour development. This promotes efficiency, sustainability, and high-quality outcomes, reflecting the versatility and potential of aluminium as a premium packaging material.”
Get insights from our exxclusive report: Aluminium Flat Rolled Products: Insights & Forecast to 2030
Ensuring colour consistency across the production chain,
PantoneLIVE is leveraging X-Rite’s suite of colour measurement, which also includes ColorCert®, Color iQC, Autura™ Ink, MeasureColor, the Ci64 handheld spectrophotometer, and NetProfiler® to build up its end-to-end colour library for digital colour management for aluminium cans.
Jason Campbell, Product Manager at X-Rite, has quoted, “As demand for aluminium packaging grows, it’s crucial to manage colour expectations from the outset. These PantoneLIVE libraries, combined with X-Rite measurement solutions, allow beverage companies and suppliers to achieve accurate, consistent colour across the production chain, highlighting aluminium’s durability, sustainability, and design flexibility.”
Campbell has also added that the recent expansion is not only a business imperative but also an innovation in the premises of aluminium can packaging with simplified colour management techniques. It strongly highlights the aluminium industry’s evolving innovation, versatility, and evolving role in sustainable, visually striking packaging solutions.
Also read - Digital Transformation in the Aluminium Industry: Drivers & Changemakers of 2024
Responses