Sterling Vineyards, a division Treasury Wine Estates, has launched three new varieties of wines in recyclable and re-sealable aluminium bottles. Sterling Vineyards brand director Rob Knott said: “It’s no surprise that we are bringing something different and very much in tune with what consumers expect from Sterling.”
The aluminium bottles comes with an optional custom cap with an integrated straw, an end cap/table dispenser display that takes advantage of the bottles unique shape to feed the bottles as consumers remove them. It also offers other tools such as a 'make your own' four-pack carrier and a clear plastic tote that can carry up to four bottles with ice.
These aluminium bottles are expected to become popular at sporting and concert events and other on-the-go occasions.
The 375 ml aluminium packs is available in Chardonnay, Cabernet Sauvignon and rosé variants from the Sterling California Vintners Collection.
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