The festive drums have already started rolling. With only 38 days left to the much-awaited celebrations of the year, preparations for Durga Pujo have already begun in full swing. Pandals are rising like dreams in every corner, artisans are giving life to the goddess with strokes of devotion, and amidst this wave of anticipation, Agrico is stepping into the spotlight with a celebration like no other.
This year, the local Durga Puja Committee in Jamshedpur has unveiled its grand plans for a one-of-a-kind pandal that will gleam with the brilliance of shining aluminium sheets, adding a modern, reflective twist to the age-old tradition.
The foundation ritual, held at the Agrico Club House ground on Tuesday, August 19, was graced by committee president Y.P. Singh, general secretary Bhupendra Singh, treasurer Sanjay Singh Bablu, and other esteemed members. A budget of INR 12.5 lakh has been set aside for this radiant structure, including INR 1.8 lakh for the idol itself.
Master artisans from Contai, West Bengal, will craft the shimmering aluminium pandal, while sculptors from Beldah will breathe devotion into the idol. To heighten the joy, the committee has also announced a grander fair this year, promising colours, lights, and endless smiles. “This year’s pandal will be the city’s showstopper,” an organiser exclaimed with pride.
Also Read: Aluminium can recycling takes spotlight at the UNESCO-inscribed Durga Puja festival
Did you know?
In 2021, the United Nations Educational, Scientific and Cultural Organisation (UNESCO) inscribed Kolkata’s Durga Puja on the list of Intangible Cultural Heritage of Humanity, marking the first time an Asian festival achieved this honour. Over the years, Durga Puja has also emerged as a beacon of innovation and sustainability. Iconic pandals across Kolkata have pioneered the use of aluminium and other recycled materials to create stunning, eco-conscious celebrations -
In fact, Durga Puja isn’t just a cultural extravaganza; it’s an economic powerhouse. In 2019 alone, the festival generated an estimated INR 28,000 crore (around USD 3.8 billion) through spending on decorations, fashion, food, transport, and a host of festive essentials. That same year, Kolkata welcomed nearly 5 million tourists, while the celebrations provided temporary employment to over 150,000 artisans and craftsmen.
For live market update from industry experts, watch our upcoming webinar
Responses
