Rimowa, the luxury luggage manufacturer based in Cologne, has collaborated with Tiffany & Co. on a special three-piece series in the famous Robin Egg Blue color. The series features Rimowa's signature aluminium design with a special "Rock Cut" pattern that mimics the surface of a diamond. The collaboration includes a cabin suitcase, a vanity-cum-jewellery case, and a smaller jewellery case made of polycarbonate.
Tiffany & Co. has a history of successful luxury partnerships, including limited art pieces with American contemporary artist Daniel Arsham and special designs like the diamond-titanium "Crown of Thorns" for Kendrick Lamar's performances. Rimowa has also had successful collaborations with partners such as Moncler and Porsche. The new Rimowa and Tiffany & Co. collaboration is reminiscent of select pieces from the jeweller, such as the famed Tiffany Blue Patek Philippe Nautilus 5711, and is sure to excite fans of both luxury brands.
The house's avant-garde collaborations have increased since its acquisition by LVMH in 2016, reflecting the luxury fashion conglomerate's push towards a mass market audience. The collaboration between Rimowa and Tiffany & Co. was inevitable, given that LVMH also acquired the jeweller in 2021. Alexandre Arnault, a second-generation Arnault executive, has expressed his excitement for this "incredibly personal" collaboration between the two brands.
Rimowa's design of jewellery cases specifically for this collaboration with Tiffany & Co. may seem appropriate, but the significance of the design choices must be acknowledged. The opulence of reserving cabin space for one's jewellery is an aspirational luxury that the collaboration has expertly captured. The "Rock Cut" design is a metaphor that alludes to the partnership with a storied jeweller and Rimowa's promise of durable luxury luggage.
The success of such collaborations lies not only in their practical value but also in the messages they convey. The Rimowa x Tiffany & Co. collaboration will be available later this month in select Rimowa stores globally and online, starting on September 26th.
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