Reynolds Wrap’s new aluminium foil adds decoration and durability to food packaging

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Reynolds Wrap, a packaging subsidiary under the Reynolds Group, has introduced the Reynolds Wrap Hearts Fun Foil. It is an embossed aluminium foil containing a playful heart symbol on it. Launching it as a permanent addition to the foil lineup, Reynolds presents the Hearts Fun Foil as a combination of the long-standing product quality of Reynolds with a subtle decorative element on viable aluminium packaging. 

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The new aluminium foil design is intended to add a personalised touch to everyday uses such as covering dishes or packaging homemade food items and leftovers. 

Commenting on the launch, Marketing Director for Reynolds Foil and Bakeware, Sumita Ghosh, mentioned, “Gifting or sharing food is one of the most heartfelt ways we show love and appreciation to one another.”

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Referring to the product’s personalised and customised presentation, she added, “With Reynolds Wrap Hearts Fun Foil, we wanted to create something that helps people elevate those heartfelt gestures year-round, adding extra thoughtfulness to the meals we share.”

The embossed heart pattern offers a simple way to enhance presentation across a range of occasions, adding to the versatility offered by aluminium foil for long-lasting advantages and durability of food items.  

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