India’s first spring water beverage Responsible Whatr sold 1 lakh aluminium cans over a period of the first 4 months via online and offline channels. The company now aims to expand in Gujarat, Tamil Nadu, Uttarakhand, Rajasthan, Punjab and Goa by the next quarter to meet rising demand.
"With every can sold we are replacing a plastic bottle with a more sustainable option. We grew by almost 300 per cent on a month-on-month basis in July, and then the next two months we grew about 100 per cent and 150 per cent. The demand is holding really well from the B2C market. In these tough times, we managed to clock 1 lakh orders of our cans over a period of the first 4 months. We hope to make more impact on the society with many people opting for sustainable solutions in their daily lives," said Ankur Chawla, Co-founder and CEO at Responsible Whatr.
Responsible Whatr launched its range on June 5, 2020 when COVID impacted major markets. The company sold 50,000 cans less than 70 days. The demand in COVID 19 was split between retail, online and of course HoReCa (Hotel, restaurant and cafes) channels with online presence pan India and on-ground presence in Delhi NCR, Maharashtra, Kolkata, Hyderabad and Himachal Pradesh.
Responsible Whatr is available (physically) across six states in India. In Delhi, the brand is available in retail stores such as Foodhall, Modern Bazaar, selected Barista outlets and the HoReCa segment having a presence in prominent places like Leela Hotel, Pullman Novotel Aerocity, Karma Chalets. Karma Lakelands, Radisson Mahipalpur, IBIS Gurgaon, Kampai Aerocity, Dragonfly, Diablo, Plum by Bent Chair, ATM, Pings, Jamun, Sidecar, Qla, and clubs like The Quorum Club and more. Online orders have helped the company to increase the sale and reach out to a wide audience.
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