Pop the cork on a new kind of sparkle. Brown Brothers, Australia’s biggest name in Prosecco (a sparkling white wine from the Veneto region of north-eastern Italy), is raising a new kind of toast -this time not in a glass, but in a sleek and trendy aluminium bottle.
Their new limited-edition aluminium bottle keeps Prosecco crisp and fresh, chills in no time, and is light enough to take from backyard barbecues to beachside picnics. Sleek, resealable, and planet-friendly, it’s proof that good taste and good choices can come beautifully bottled together. The resealable bottles are 40 per cent lighter than glass, helping to cut transport costs and lower environmental impact.
Each 750ml bottle also supports eight-colour print technology, ensuring strong shelf appeal during peak sales periods such as summer and the festive season.
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“Our motivation is to be a force for good by role modelling climate leadership in our industry with relentless focus on energy efficiency, biogas production, rooftop solar installations and showcasing water stewardship with high volume water recycling technologies at our largest breweries,” added the company.
By removing the need for secondary packaging like sleeves or labels, the aluminium design also streamlines recycling. Brown Brothers Prosecco in aluminium bottles is now available across Australia and New Zealand.
Why the shift towards aluminium?
Aluminium is increasingly viewed as a sustainable packaging choice thanks to its infinite recyclability, and its adoption across the industry continues to grow. Earlier this year, brewer Stone & Wood partnered with supply chain leaders to launch a groundbreaking initiative aimed at increasing the use of recycled aluminium in beverage cans. The project, known as Re-In-Can-Ation, brought together Visy, Novelis, and Rio Tinto to develop a more sustainable can, estimated to cut carbon emissions by 59 per cent compared with Stone & Wood’s existing packaging.
Collaboration remains a key theme for the wider industry. In its June Sustainability Performance Update, Lion highlighted that its Force For Good strategy underlines the growing importance of bold, cross-industry partnerships built on transparency and trust, seen as essential to driving long-term success.
Also Read: Global aluminium cans market set to grow rapidly - consumption expected to reach 627B units by 2030
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