Mishka, a premixed vodka brand, has launched its flagship concoction in 300ml aluminium slender cans. This move is to eradicate the conventional glass bottle from its packaging line.
The company amped with the call for eco-friendly products, has released its five specific flavours in sustainable aluminium cans. The available flavours are as follows; Sweet Raspberry Mango, Watermelon Guava, Tropical Pineapple lime, Lemon Lime & Bitters and Zing Zesty Lemon.
An additional "Mix it up a little" version will be commercially available by April 18, loaded with two of the above flavours.
To embrace sustainability with their packaging solutions, Mishka has composed the aluminium cans in a way that they hold almost 60 per cent recycled aluminium. Since aluminium is infinitely recyclable, the used cans remain in the loop for continuous recycling purposes, inducing a circular economy.
The company mentioned in a statement: "The announcement of Mishka's brand refresh and new brand platform,' Mix it up a little, lends itself to the changing and ever-fluid cultural landscape of youth culture today."
"Mishka represents all colours of life celebrating confidence, self-expression and positivity among human interaction," it was advertised with pomp and grandeur.
The new Mishka drink in slender aluminium cans will be available across Dan Murphy's and BWS all over the European states.
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